The First Cinema XXI in Labuan Bajo Officially Opens
LABUAN BAJO, 12 November 2026 – PT Nusantara Sejahtera Raya Tbk (Cinema XXI) officially opened its first cinema in Labuan Bajo, East Nusa Tenggara, Mawatu XXI, on Thursday (12/11). Mawatu XXI offers two studios with a total capacity of over 300 seats, bringing a new big-screen entertainment option for residents and tourists.
“The opening of Mawatu XXI reflects Cinema XXI’s ongoing efforts to expand access to big-screen entertainment, especially in areas not previously served by our network. Labuan Bajo has distinct needs for both residents and tourists. We hope Mawatu XXI will be a valuable addition that enhances the experience of residents and visitors,” said Suprayitno, Head of Government Relations at Cinema XXI.
Since its soft opening on 16 October 2026, Mawatu has developed as a new urban center in Labuan Bajo, integrating commercial areas, hotels, and access to the beach and jetty. The opening of Mawatu XXI further enhances the facilities available within the integrated development.
“We believe an area thrives when diverse facilities and activities complement each other. Mawatu XXI allows the people of Flores to enjoy the latest national and international movies, while experiencing diverse stories and cultural perspectives. For tourists, the cinema offers alternative land-based activities during their stay in Labuan Bajo. As Mawatu develops, we hope to see more opportunities for local businesses to grow alongside the area and contribute to Labuan Bajo’s progress,” explained Jonathan Budiman, Head of Business Unit Tourism Vasanta Group.
Suprayitno added that visitors can enjoy their favorite movies with high-quality facilities at Mawatu XXI. Tickets are available at the cinema or online through m.tix, TIX ID, and GoPay. Guests can also choose from a variety of food and beverages at XXI Café, either at the cinema or via the m.food feature on the m.tix app, without needing to purchase a movie ticket.
The opening of Mawatu XXI further expands Cinema XXI’s network in eastern Indonesia, following the company’s cinema openings in the region throughout 2026. Previously, the company opened Grand Mall Maros XXI in South Sulawesi on 2 October 2026 and Sorong Modern City XXI in Southwest Papua on 23 October 2026. As of 12 November 2026, Cinema XXI operates 272 cinema locations with a total of 1,404 screens across 55 cities and 32 regencies in Indonesia.
***
About Cinema XXI
Cinema XXI, operates under the auspices of PT Nusantara Sejahtera Raya Tbk, is the largest cinema chain operator in Indonesia with more than 37 years of experience in the movie exhibition industry. Cinema XXI is committed to always providing the best moviegoing experience and convenience for the people of Indonesia. As of November 12, 2026, Cinema XXI has 1,404 screens across 272 cinema locations in 55 cities and 32 regencies throughout Indonesia.
In 2006, Cinema XXI launched m.tix to facilitate SMS-based cinema ticket ordering, which was then developed into an online-based application. In 2012, Cinema XXI has presented a movie viewing experience with revolutionary technology, IMAX theater. To further improve the services provided to customers, Cinema XXI has also equipped its theaters with the latest "Dolby Atmos" audio system, now available on 87 screens.
Not only a place to watch movies, Cinema XXI is also a second home for people to spend quality time with family and friends. Cinema XXI presents an unforgettable moviegoing experience for today and tomorrow. For three consecutive years, 2017, 2018, and 2019, Cinema XXI was awarded the "World Branding Award" in Kensington, London, as the Best Brand in the Entertainment Cinema Category (National Tier). In early 2019, Cinema XXI was also awarded the "Millennials Top Brand Awards" by one of the preferred media of Indonesia’s young generation as the first choice of millennials for the category of leading cinema network in Indonesia. Despite the challenges of the pandemic, Cinema XXI was named Industry Champion of the Year by the Asia Corporate Excellence and Sustainability (ACES) Awards in 2020, and most recently recognized as Indonesia’s Best Managed Company by Deloitte Indonesia in 2023, 2024, and 2025. In 2024, Cinema XXI received the CineAsia APAC Achievement Award from the International Cinema Technology Association (ICTA) and CineAsia.