Cinema XXI Achieves IDR 5.9 Trillion in Revenue for 2025, Demonstrating Resilient Performance
- In 2025, Cinema XXI reported revenues of IDR 5.9 trillion, a net profit of IDR 776.2 billion, and EBITDA of IDR 1.8 trillion.
- As of 31 December 2025, Cinema XXI operates 267 cinemas with 1,388 screens across 56 cities and 30 regencies in Indonesia.
Jakarta, March 6, 2026 – PT Nusantara Sejahtera Raya Tbk (Cinema XXI; Stock Code: CNMA), Indonesia’s largest cinema chain, reported revenues of IDR 5.9 trillion in 2025, a 2.6% increase from IDR 5.7 trillion in 2024. Net profit after tax reached IDR 776.2 billion, and EBITDA was IDR 1.8 trillion.
"Amidst economic and industry dynamics, Cinema XXI maintains its business performance and continues to provide the best movie-screening experience for movie-goers across Indonesia. The trust and collaboration of all stakeholders remain our key strengths," said Suryo Suherman, President Director of Cinema XXI.
Suryo reported that 2025 performance was driven by movie ticket sales of IDR 3.6 trillion, food and beverage revenue of IDR 2 trillion, and IDR 298 billion from advertising, digital platforms, and events. Cinema XXI recorded 85 million admissions in 2025, with the Average Ticket Price rising 3.0% to IDR 46,057, due to increased occupancy in premium screens such as The Premiere and IMAX®.
Cinema XXI continues to refine its food and beverage (F&B) segment as part of its strategy to enhance the customer experience. In 2025, the team introduced over 30 new menus at XXI Café dan The Premiere Café to align with market trends. Furthermore, we have implemented ticket and F&B bundling strategies within the m.tix application as part of our sales optimization strategy, aimed at increasing the average transaction value per customer. As a result, in 2025 the average F&B spend per head rose 5.9% to IDR25,814, reflecting the product’s growing appeal and its stronger contribution to the Company’s overall performance.
In 2025, Cinema XXI expanded by opening 12 new cinema locations and adding 43 screens. The company entered new markets, including Indramayu, Pematangsiantar, Magelang, Tuban, and Kota Metro (Lampung). As of December 31, 2025, Cinema XXI operates 1,388 screens in 267 cinemas across 56 cities and 30 regencies in Indonesia.
He stated, “Our 2025 network expansion is part of a long-term strategy to increase access to high-quality entertainment across Indonesia. We will continue to add new screens selectively while prioritizing service quality.”
Suryo stated that the Company remains optimistic about the entertainment industry, especially national movies, as content quality and variety continue to improve. In 2025, more than 20 national and international films each drew more than 1 million viewers. Notably, two national titles, Jumbo and Agak Laen: Menyala Pantiku!, each surpassed 10 million viewers, setting two new records.
“Given the audience enthusiasm and improving content quality, we are confident in the continued growth of the national movie industry. Cinema XXI is committed to supporting this progress through strategic expansion, enhancing the movie-going experience, and fostering strong collaboration to build a more competitive and sustainable future for Indonesian film,” Suryo concluded.
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About Cinema XXI
Cinema XXI, under the auspices of PT Nusantara Sejahtera Raya Tbk, is the largest cinema chain in Indonesia with over 37 years of experience in the film exhibition industry. Cinema XXI is committed to consistently delivering the highest quality moviegoing experience and comfort for audiences across Indonesia. As of December 18, 2025, Cinema XXI operates 1,388 screens across 267 cinema locations in 56 cities and 30 regencies nationwide.
In 2006, Cinema XXI introduced m.tix to facilitate cinema ticket purchases via SMS, which later evolved into a mobile application. In 2012, Cinema XXI introduced a revolutionary moviegoing experience through IMAX theaters. To further enhance the customer experience, Cinema XXI has also equipped its cinemas with advanced Dolby Atmos audio systems, currently available on 86 screens.
More than just a place to watch movies, Cinema XXI serves as a second home where families and friends can spend quality time together. Cinema XXI delivers unforgettable moviegoing experiences for today and tomorrow. For three consecutive years (2017–2019), Cinema XXI received the World Branding Award in Kensington, London, as the Best Brand in the Entertainment Cinema Category (National Tier). In early 2019, Cinema XXI was also awarded the Millennials Top Brand Award as the leading cinema network in Indonesia. Despite the challenges of the pandemic, Cinema XXI was named Industry Champion of the Year by the Asia Corporate Excellence and Sustainability (ACES) Awards in 2020, and most recently recognized as Indonesia’s Best Managed Company by Deloitte Indonesia in 2023, 2024, and 2025. In 2024, Cinema XXI received the CineAsia APAC Achievement Award from the International Cinema Technology Association (ICTA) and CineAsia.
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