Strengthening Its Business Expansion, Cinema XXI Opens New Location with More Than 1,400 Seating Capacity in Bandung

•     Summarecon Mall Bandung XXI is the first cinema in Bandung to have an IMAX Studio equipped with IMAX® with Laser technology.
•    The opening of Summarecon Mall Bandung XXI is in line with Cinema XXI’s commitment to keep providing access to quality and affordable moviegoing experience for the people of Indonesia. 

Bandung, January 18, 2024 – PT Nusantara Sejahtera Raya Tbk (Cinema XXI, stock code: CNMA), the biggest cinema chain operator in Indonesia with more than 35 years of experience in the film exhibition industry, just opened a new cinema location in Summarecon Mall Bandung today. The newly launched cinema location has more than 1,400 seating capacity and is a strategic step for Cinema XXI to expand its presence in the city of Bandung.

Head of Corporate Communications & Brand Management Cinema XXI, Dewinta Hutagaol, explained that the opening of Cinema XXI location in Summarecon Mall Bandung is a strategic step to strengthen business expansion and also serves a potent business momentum in the early 2024. For the cultural aspect of the people of Eastern Bandung area, Cinema XXI will give the high-quality cinematic experience and help fulfill their entertainment needs.

“Having made a series of thorough preparations, Summarecon Mall Bandung XXI is finally here to provide the best moviegoing experience, without compromise, and at affordable prices for the people of Eastern Bandung and its surroundings. Summarecon Mall Bandung XXI is designed to not only be the place to watch quality movies, but also a second home to spend quality time with families and friends. Therefore, Cinema XXI has prepared the best facilities and infrastructure at Summarecon Mall Bandung XXI with a new and contemporary concept to strengthen the moviegoing culture in the cinema while supporting the Indonesian film industry,” explained Dewinta.  

Dewinta added, “The opening of Summarecon Mall Bandung XXI is our first opening in 2024, and we are committed to keep providing the widest possible access for Indonesian people to enjoy the best films in the cinemas.”

Summarecon Mall Bandung XXI is the first cinema in Bandung to have an IMAX Studio equipped with IMAX® with Laser technology that is supported by next-generation projectors with 4K laser and IMAX’s 12-channel sound to give even more vivid movie-viewing experience. “With its immersive design, IMAX® with Laser technology has been developed to deliver sharper, brighter image quality and better contrast with the widest color coverage on the cinema screen. In addition, with the update of sound installation, movie lovers can experience sound and effects with a better and more accurate sound range. Bandung people do not need to leave the city to enjoy the best movie-going experience with IMAX® with Laser technology.

Summarecon Mall Bandung XXI has four Deluxe Studios with various capacities, Studio 1 with 302 seats, Studio 2 with 222 seats, Studio 3 with 222 seats, Studio 4 with 198 seats, one The Premiere Studio with 40 seats, and one IMAX Studio with 422 seats. Visitors can get detailed information on film screening schedules by accessing the m.tix application and the 21cineplex.com website.

The ticket price at Summarecon Mall Bandung XXI for Studio Deluxe is IDR 30 thousand on Monday - Thursday, IDR 35 thousand on Friday, and IDR 40 thousand on Saturday, Sunday and holidays. Summarecon Mall Bandung XXI is also equipped with XXI Café and The Premiere Café, which provide various choices of quality food and beverages to complete the best moviegoing experience.

Access to Summarecon Mall Bandung XXI is also relatively easy because it is close to public transportation, toll roads, and public facilities. The closest toll access to Summarecon Mall Bandung XXI is the KM 149 Gedebage Toll Exit on top of from the Buah Batu Toll Road and Cileunyi Toll Road. As for public transportation, it is only 2.2 km from Gedebage Station, and 4.8 km from Cimekar Station and 4.9 km from Jakarta Bandung Fast Train Station (KCJB) Tegalluar, which is only 10-minute driving.

Furthermore, PT Kereta Cepat Indonesia China (KCIC) is collaborating with Summarecon Mall Bandung to provide free shuttle bus services for KCJB Whoosh passengers. The route served is KCJB Tegalluar Station to Summarecon Mall Bandung, with four shuttle buses provided that will depart from Summarecon Mall Bandung with six departures on daily basis.

About Cinema XXI
Cinema XXI, operates under the auspices of PT Nusantara Sejahtera Raya Tbk, is the largest cinema chain operator in Indonesia with 35 years of experience in the film exhibition industry. Cinema XXI is committed to always providing the best moviegoing experience and convenience for the people of Indonesia. As of September 30, 2023, Cinema XXI has presented 1,250 screens in 232 cinema locations across 56 cities throughout Indonesia.

In 2006, Cinema XXI launched m.tix to facilitate SMS-based cinema ticket ordering which was then developed into an online-based application. In 2012, Cinema XXI presented a movie-viewing experience with revolutionary technology, namely the IMAX theater. To better improve the services given to customers, Cinema XXI has also equipped the theaters with the latest "Dolby Atmos" audio system, which is now available on 69 screens.

Not only a place to watch movies, Cinema XXI is also a second home for people to spend quality time with family and friends. Cinema XXI presents an unforgettable moviegoing experience for today and tomorrow. For three consecutive years in 2017, 2018, and 2019 Cinema XXI has been awarded the "World Branding Award" in Kensington, London as the Best Brand in the Entertainment Cinema Category (National Tier). In early 2019, Cinema XXI was also been awarded the "Millennials Top Brand Awards" by one of the preferred media of Indonesia’s young generation as the first choice of millennials for the category of leading cinema network in Indonesia. Despite the pandemic condition, in 2020, Cinema XXI was named "Industry Champion of the Year" by the Asia Corporate Excellence and Sustainability (ACES) Awards and “Indonesia Best Managed Company” by Deloitte in 2023.

https://www.cinema21.co.id/
https://21cineplex.com/