Mamuju, December 5, 2024 - PT Nusantara Sejahtera Raya Tbk (Cinema XXI, stock code: CNMA), the largest cinema chain operator in Indonesia with more than 35 years of experience in the film exhibition industry, officially opened a new cinema location in Maleo Town Square, Mamuju, West Sulawesi. The grand opening of the latest Cinema XXI was inaugurated by the Regent of Mamuju Dr. Hj. Sutinah Suhardi, SH., M.Si., West Sulawesi Regional House of Representative Hj. St. Suraidah Suhardi, SE., M.Si, Commissioner of PT Karya Mandala Putera (Holding Company of Maleo Town Square) Johny Wijaya, Board of Director of PT Kamantra Bangun Persada Aditya Wijaya, Director of Maleo Town Square Veronica Wijaya, and Head of Government Relation Cinema XXI Suprayitno.
Maleo Town Square XXI has three deluxe studios with a total capacity of 591 seats, featuring state-of-the-art technology including a large screen and an advanced audiovisual system, ensuring an immersive cinematic experience. Additionally, the XXI Café offers a diverse selection of high-quality food and beverages to complete the best moviegoing experience.
Cinema XXI's Head of Government Relations Suprayitno, stated “The opening of Maleo Town Square XXI aligns with the company's commitment to expanding access to quality entertainment across Indonesia, including West Sulawesi.”
Suprayitno stated that the opening of this cinema is a significant step in delivering an exceptional movie-viewing experience. Additionally, it has the potential to positively impact the local creative economy, especially regarding the film ecosystem. He noted, "The presence of Maleo Town Square XXI not only promotes movie-viewing habits among the Indonesian, but also increases appreciation for national movies in cinemas."
Mamuju Regent Dr. Hj. Sutinah Suhardi, S.H., M.Si. has expressed her enthusiasm for the opening of Maleo Town Square XXI. She stated, "We extend a warm welcome to Maleo Town Square XXI. It will not only provide modern entertainment options for our community but also has the potential to significantly contribute to local economic growth, particularly in the tourism and trade sectors."
Maleo Town Square XXI is designed to be a comfortable public space for all Mamuju residents. Veronica Wijaya, the Director of Maleo Town Square, expressed her aspiration for this cinema to become the premier entertainment destination in Mamuju. "'We hope that Maleo Town Square XXI will provide a secure and welcoming environment where families, young people, and movie-lovers can gather, enjoy exceptional films, and strengthen their bonds," said Veronica.
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About Cinema XXI
Cinema XXI, operates under the auspices of PT Nusantara Sejahtera Raya Tbk, is the largest cinema chain operator in Indonesia with more than 35 years of experience in the film exhibition industry. Cinema XXI is committed to always providing the best moviegoing experience and convenience for the people of Indonesia. As of December 5th, 2024, Cinema XXI has presented 1,347 screens in 255 cinema locations across 63 cities/regencies throughout Indonesia.
In 2006, Cinema XXI launched m.tix to facilitate SMS-based cinema ticket ordering which was then developed into an online-based application. In 2012, Cinema XXI presented a movie-viewing experience with revolutionary technology, namely the IMAX theater. To better improve the services given to customers, Cinema XXI has also equipped the theaters with the latest "Dolby Atmos" audio system, which is now available on 82 screens.
Not only a place to watch movies, Cinema XXI is also a second home for people to spend quality time with family and friends. Cinema XXI presents an unforgettable moviegoing experience for today and tomorrow. For three consecutive years in 2017, 2018, and 2019 Cinema XXI has been awarded the "World Branding Award" in Kensington, London as the Best Brand in the Entertainment Cinema Category (National Tier). In early 2019, Cinema XXI was also been awarded the "Millennials Top Brand Awards" by one of the preferred media of Indonesia’s young generation as the first choice of millennials for the category of leading cinema network in Indonesia. Despite the pandemic condition, in 2020, Cinema XXI was named "Industry Champion of the Year" by the Asia Corporate Excellence and Sustainability (ACES) Awards and “Indonesia Best Managed Company” by Deloitte in 2023 and 2024.