Widening the Access to Moviegoing Experience, Cinema XXI Opens Its First Cinema in Kendari
- Cinema XXI opens The Park Kendari XXI as part of its commitment to open around up to 80 new screens by the end of 2023.
- The Park Kendari XXI is equipped with four (4) Deluxe Studios with ticket prices starting from IDR 35,000
- Previously, Cinema XXI opened the first cinema in the city of Bontang, East Kalimantan, on October 12, 2023.
KENDARI, November 2, 2023 – The largest cinema chain in Indonesia, PT Nusantara Sejahtera Raya Tbk (Cinema XXI), is committed to providing the widest possible access for the public to enjoy the moviegoing experience by opening cinemas in potential areas. As a concrete manifestation of this commitment, Cinema XXI opened its first cinema in Kendari, Southeast Sulawesi, The Park Kendari XXI. Assistant 2 Economics and Development of the Kendari City Secretariat Jahudding, Director of Cinema XXI Dody Suhartono, Head of Corporate Communications & Brand Management Cinema XXI Dewinta Hutagaol, Head of Government Relations Cinema XXI Suprayitno, and Head of Operating Property NWP Property, the parent company managing The Park Kendari, Teges Prita Soraya were present to officiate the opening of The Park Kendari XXI.
The Park Kendari XXI is Cinema XXI’s first location in the Land of Anoa. The cinema, which is located on the 2nd floor of The Park Kendari shopping and entertainment center, is ready to provide the experience and comfort of a moviegoing experience with the best quality for the people of Kendari and its surroundings.
“Having made very thorough preparations, The Park Kendari XXI is here to provide the best moviegoing experience, without compromise, and at affordable prices for the people of Kendari and its surroundings. The presence of The Park Kendari XXI is in line with Cinema XXI’s commitment to opening around up to 80 new screens by the end of 2023. Previously, to realize the commitment, Cinema XXI had also opened the first cinema in the city of Bontang, namely Citimall Bontang XXI, on October 12”, said Head of Corporate Communications and Brand Management Cinema XXI Dewinta Hutagaol.
Cinema XXI hopes that The Park Kendari XXI will be a place to watch movies and a second home for the people of Kendari and its surroundings to spend time with family and friends. The presence of The Park Kendari XXI is expected to become the favorite entertainment alternative for Kendari residents and its surroundings. A Euromonitor International survey in early 2023 stated that 62% of Indonesians consider moviegoing activity as their main social activity, such as spending quality time with family or friends.
The opening of new cinemas in various locations, including The Park Kendari XXI, was born out of the enthusiasm of the Indonesian people to return to watching movies in cinemas after the COVID-19 pandemic. This enthusiasm is in line with the revival of the domestic film industry which is also presenting more quality movies by the nation's creative powerhouses.
Development of the domestic film industry should be supported by the growth of cinema screens in Indonesia, the potential of which is still very large. Based on research from Euromonitor International in early 2023, Indonesia only has 7.6 screens per million population, while developed countries have an average of 84.3 screens per million (2022 estimate) and Southeast Asia has 30.2 screens per million population.
"The presence of XXI reaching out to various regions will directly impact the development of the creative industry in Indonesia. For Kendari City itself, this is a reflection of the rapid economic development in this city so investment in the entertainment sector not only from Kendari City but also from South East Sulawesi may continue to arrive. This may as well help increase the variety of entertainment tenants at The Park Kendari," explained Teges Prita Soraya, Head of Operating Property NWP Property, the parent company managing The Park Kendari.
After officially opening The Park Kendari XXI, Assistant 2 Economics and Development of the Kendari City Secretariat Jahudding along with Kendari city government officials and guests saw several facilities that moviegoers can enjoy. Assistant 2 Economics and Development of the Kendari City Secretariat Jahudding also watched film “Budi Pekerti” produced by Rekata Studio along with Kaninga Pictures. This film has been premiered at the Toronto International Film Festival (TIFF) in early September 2023.
The Park Kendari XXI is equipped with four Deluxe Studios with the following details:
- Studio 1: 288 seats
- Studio 2: 180 seats
- Studio 3: 196 seats
- Studio 4: 196 seats
Aligned with Cinema XXI's commitment to continue providing the best moviegoing experience, without compromise and at affordable prices, ticket prices for Deluxe Studios at The Park Kendari XXI are as follows:
- IDR 35,000 (Monday to Thursday)
- IDR 40,000 (Friday)
- IDR 45,000 (Saturday/Sunday/public holiday)
Information regarding movie titles and screening schedules can be seen on the website 21cineplex.com and the m.tix application. Through m.tix, Kendari people can ensure the availability and purchase the desired movie tickets. They can also be freer to select schedules and seat positions, avoid queuing to buy tickets at the counter, and order food and beverages at XXI Café. "The Park Kendari XXI customers can also take advantage of various promotions from Cinema XXI partners so they can enjoy the best moviegoing experience at affordable prices," concluded Dewinta.
About Cinema XXI
Cinema XXI, operates under the auspices of PT Nusantara Sejahtera Raya Tbk, is the largest cinema chain operator in Indonesia with 35 years of experience in the film exhibition industry. Cinema XXI is committed to always providing the best moviegoing experience and convenience for the people of Indonesia. As of September 30, 2023, Cinema XXI has presented 1,250 screens in 232 cinema locations across 56 cities throughout Indonesia.
In 2006, Cinema XXI launched m.tix to facilitate SMS-based cinema ticket ordering which was then developed into an online-based application. In 2012, Cinema XXI presented a movie-viewing experience with revolutionary technology, namely the IMAX theater. To better improve the services given to customers, Cinema XXI has also equipped the theaters with the latest "Dolby Atmos" audio system, which is now available on 66 screens.
Not only a place to watch movies, Cinema XXI is also a second home for people to spend quality time with family and friends. Cinema XXI presents an unforgettable moviegoing experience for today and tomorrow. For three consecutive years in 2017, 2018, and 2019 Cinema XXI has been awarded the "World Branding Award" in Kensington, London as the Best Brand in the Entertainment Cinema Category (National Tier). In early 2019, Cinema XXI was also been awarded the "Millennials Top Brand Awards" by one of the preferred media of Indonesia’s young generation as the first choice of millennials for the category of leading cinema network in Indonesia. Despite the pandemic condition, in 2020, Cinema XXI was named "Industry Champion of the Year" by the Asia Corporate Excellence and Sustainability (ACES) Awards and “Indonesia Best Managed Company” by Deloitte in 2023.