Jakarta, November 13, 2024 — PT Nusantara Sejahtera Raya Tbk (Cinema XXI) has officially received halal certification for its food and beverage (F&B) product line. This certification numbered ID00410020415041024, was issued by Badan Penyelenggara Jaminan Produk Halal (BPJPH). The halal certificate is a testament to Cinema XXI's commitment to ensuring that all products served meet the standards established by the Halal Product Assurance System (SJPH) and comply with the requirements of Law No. 33 of 2014.
Indah Tri Wahyuni, Corporate Secretary of Cinema XXI said that obtaining halal certification is part of Cinema XXI's commitment to improving service quality for all moviegoers. "We are committed to ensuring that each moviegoer feels comfortable and enjoys the best experience at all Cinema XXI theatres. With this halal certification, moviegoers can confidently enjoy the best food and beverages available at our theaters, knowing they meet the halal standards," she explained.
Indah added that the halal certification for F&B at XXI Café, The Premiere Café, and XXI Lounge Café is expected to strengthen public trust in Cinema XXI. "As a second home for enjoying quality time with family and friends, Cinema XXI is always committed to providing the best service for everyone," she further stated.
The halal certification process was achieved through a series of audits and inspections conducted by Lembaga Pengkajian Pangan, Obat-Obatan dan Kosmetika Majelis Ulama Indonesia (LPPOM MUI). This comprehensive review included the entire process and supply chain. Inspections were carried out at 251 cinema locations across 62 cities/districts throughout Indonesia, covering all menus and F&B ingredients available at Cinema XXI.
Rigorous supervision and thorough examinations have been conducted throughout the entire production process, covering everything from raw materials and processing to storage and distribution facilities. This ensures that all aspects comply with the established halal standards. According to the evaluation conducted by the LPPOM MUI, Cinema XXI has successfully implemented the Halal Assurance System, achieving an A category rating for excellence.
By obtaining the Halal Certificate, Cinema XXI can guarantee that all food and beverages served adhere to halal standards. The halal certification from BPJPH is expected to ensure high-quality halal F&B products, further reinforcing Cinema XXI's commitment to providing the best service to all our cinema visitors.
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About Cinema XXI
Cinema XXI, operates under the auspices of PT Nusantara Sejahtera Raya Tbk, is the largest cinema chain operator in Indonesia with more than 35 years of experience in the film exhibition industry. Cinema XXI is committed to always providing the best moviegoing experience and convenience for the people of Indonesia. As of November 10, 2024, Cinema XXI has presented 1,333 sreens in 251 cinema locations across 62 cities/regencies throughout Indonesia.
In 2006, Cinema XXI launched m.tix to facilitate SMS-based cinema ticket ordering which was then developed into an online-based application. In 2012, Cinema XXI presented a movie-viewing experience with revolutionary technology, namely the IMAX theater. To better improve the services given to customers, Cinema XXI has also equipped the theaters with the latest "Dolby Atmos" audio system, which is now available on 75 screens.
Not only a place to watch movies, Cinema XXI is also a second home for people to spend quality time with family and friends. Cinema XXI presents an unforgettable moviegoing experience for today and tomorrow. For three consecutive years in 2017, 2018, and 2019 Cinema XXI has been awarded the "World Branding Award" in Kensington, London as the Best Brand in the Entertainment Cinema Category (National Tier). In early 2019, Cinema XXI was also been awarded the "Millennials Top Brand Awards" by one of the preferred media of Indonesia’s young generation as the first choice of millennials for the category of leading cinema network in Indonesia. Despite the pandemic condition, in 2020, Cinema XXI was named "Industry Champion of the Year" by the Asia Corporate Excellence and Sustainability (ACES) Awards and “Indonesia Best Managed Company” by Deloitte in 2023 and 2024.